Even the best marketing campaign will fall short if the price is not right. Set the price too low and you may get a quick sale but not the dollars you deserve. Set the price too high and potential buyers may not even look at your property. Getting the price right at the beginning of the campaign is critical because many real estate websites will only send alerts to buyers when a property is first listed not when a price is adjusted later in the campaign. In this age of digital communication you have a very small window to get the buyers attention so you need to make sure everything is perfect from the start.